Monthly Archives: April 2020

With the growing dependence on online presence through websites, social media and the likes, in the present era, efficient digital marketing can play a pivotal role to build up your brand as well as business through expanding your reach and the target audience base.
Digital Marketing means promoting business with the help of digital media like bulk emails, newsletters, social media, YouTube advertisements and so on. The strategy of digital marketing involves tapping the potential customers and keep them informed about your business in different ways.

The main strategies employed by the digital marketing are as follows:

So, all these above digital marketing strategies help together to drive more traffic to your business website and subsequently gives you an edge over your close competitors.

Let’s see how integrating the above strategies can help the digital marketing work to develop your business:

• First of all, your target audience becomes aware about the products you are selling and your brand.
• The potential customers visit your website, social media pages and interact to know more about your brand or the products you are selling.
• Google ads and Facebook ads can help to boost the sales of your products.
• Effective content marketing and proper SEO optimization help to generate leads.
• Display advertisements and video marketing on YouTube help to increase your brand visibility. Increased brand visibility consequently helps in driving more traffic to your website.

Thus, you can see, how an all-out, intelligent digital marketing can act as a game changer and build up your business. Given the enormous potential of digital marketing that can make or break your business, it’s advisable that you take the help of any well experienced digital marketing strategist. This is because, only an experienced digital marketing strategist will understand your needs, the ways to increase your digital presence and effectively help you to drive in more traffic towards your business.

As I write this article, the people of the world has locked themselves at their respective homes to save themselves from the wrath of a deadly virus. The administrations of countries, companies, businesses, media – all are being run from the safety of homes. In such an unprecedented time, the network data and broadband are helping us to connect to the world.

In the wake of such a situation which would have a great impact in our near future, it seems that website development and designing have become even more relevant than it was during its origin. Before examining its growing significance, let us understand what is a website and how it functions.

So, a website is a collection of related web pages filed in under a single domain. A domain can be compared to a small departmental office or a store that contains information about the concerned department or business. For example, a domain about a country’s government administration would contain information about the administrative details which can be helpful to persons seeking help from government for getting some work done.

A website can also be an online store selling different products and services. This kind of website is known as e-commerce site.

Whatever the purpose may be, any website can stay relevant only when the website is properly developed keeping in mind the preference of the visitor and also properly designed so that the visitor doesn’t get lost in the jungle of information. Therefore, a properly developed website serves as a guide to the visitor, gives him information in a systematic manner and helps him to communicate his needs with the concerned authorities.

Now, let us see why website development and designing will become more important in future:

• People would seek to get things done from the comfort of their homes.
• People would be looking to avoid standing in long queues.
• Insights of business organisations given by websites would help the people evaluate the organisations and help in choosing whom they want to do business with.
• Buying and selling products from the comfort of the homes.

But how can a website stay in the competition and maintain its business development over the years? Let us see how:

• Hiring an expert and experienced web developer.
• Trying to keep things simple in a website. We need to remember that the work of a website is to simplify things and not complicate them.
• Regular Search Engine Optimization or calibrating the content of the website so as to help the potential visitors know about the website from the search engine list itself.
• Effective and pro-active digital marketing drive which can serve as the game changer.

As the world is and will be functioning from the respective homes now and in the near future, it is for us to introspect and choose what works best for us. If the time demands online presence of business, so be it.

If you are building your business and looking for a significant online presence, your web developer would advise you to go for SEO. Now what is SEO after all? SEO stands for Search Engine Optimization. SEO means optimizing your website in such a way that when the potential customers search for different keywords in the search bar of any search engine, the results yield out content from your website.

Effective SEO means good ranking earned by your website in the search engines. Suppose, Mr. A has a website on travel and tourism which is effectively search engine optimized. On the other hand, Mr. B also has a website on travel and tourism but it is not SEOd. So, when Mr. C would look for travel related content by typing out a few keywords, chances are that Mr. A’s website will show maximum results which would attract Mr. C to that website.

As I gave a rudimentary example above on how SEO works, let us come back to the exact reasons behind your website needing SEO. Here are 5 of them:

Brand building of your owned business:

There are 2 things which can help in brand building – your web content and the reaction people have after reading your web content. Both can help your business in its branding. So, when you develop your content following right SEO strategy, more of your target audience will visit your website and contribute in its branding.

Brand building of your owned business:

There are 2 things which can help in brand building – your web content and the reaction people have after reading your web content. Both can help your business in its branding. So, when you develop your content following right SEO strategy, more of your target audience will visit your website and contribute in its branding.

Increase in web traffic:

An SEO Optimized website earns more traffic. The target audience can reach the website after hitting specific keywords in the search bar of any search engine. If your web content matches the hit keywords, your website can drive more traffic into it which can improve your ranking in the search engines.

It becomes easy for your target audience to find your website:

If your website is SEO optimized, your target audience can easily find you by looking upto the search engine rankings after typing specific keywords and phrases.

You can be ahead of your competitors:

When you are getting your website SEO optimized, you are also moving up in the search engine rankings ahead of your competitors. If your website is effectively optimized so that it earns a good rank in the search engines, there is a fair chance that your website will also earn more clicks and traffic than your nearest competitors.

The credibility of your business boosts up:

If the content of your website is properly optimized in sync with the search engines as well as valuable, your target audience can act as your sale representatives. If people like your content, they might return to your website which boosts your credibility and business, both. You need to keep on creating content that is valuable, credible and informative. Quality content can turn your website a credible and authoritative space where your potential and regular customers will keep returning to.
Keep these reasons in mind when you will be developing your website and looking for good ranking in the search engines.