Monthly Archives: September 2021

Digital Marketing agency: How to choose?

With the advent of digitalization, technology has come along to a great extent. Several businesses have been readily accepting the incorporation of advanced technologies in them. Moreover, digitalization paves the way for a successful business in the coming years. Furthermore, various brands and businesses are now using digital ways to scale up their business. Be it advertising, marketing, or circulating, choosing to go digital is the ultimate constant. However, digital marketing and advertising are the latest trends that every business is following to reach customers. Besides, the practice of digital marketing has taken a huge turn in the era of digitalization. But before we can talk about this let us dive into a deeper understanding of digital marketing as a whole. Also, we will help you to choose a digital marketing agency.

What is digital marketing and why is it important?

What is digital marketing?

The concept of digital marketing means to advertise a brand or business on digital platforms. Now, by digital platforms, we mean to advertise a business through social media, websites, email, search engines, and mobile apps. Moreover, with the help of digital marketing brands and businesses conveys to the audiences about their products and services. On the other hand, as for the customers, they also perform research for products and services online. Thus, digital marketing is all about performing all sorts of marketing practices digitally. Numerous branded companies like Forbes could bring valuable change in them by taking up the practice of digital marketing.

Why is digital marketing important?

Well, the importance of digital marketing cannot be counted on fingers. The importance and usefulness of digital marketing are just a never-ending list. However, we will still tell you how much necessary digital marketing is for your business.

Digital marketing is an essential requirement for the growth of every sort of business. It enables the owner to gain an authentic presence of his business digitally. Undertaking digital marketing for your business can bring you high rates of engagement. Furthermore, here is some other importance of digital marketing that you must know!

Reach audiences on popular platforms:

Through digital marketing, you can make your business reach billions of people online. Almost 7.7 billion people in the world spend time online. They are either doing some research online or chatting on social media. So you see, advertising over the internet gives you a variety of scopes to reach audiences and engage with them. Advertising through digital marketing enhances your online presence even more.

Be ahead of your competitors:

Every business wants to be ahead of each others. Be it in terms of audience reach or selling of products or services, there exists a lot of competition. Moreover, in this era of digitalization, it is just not easy to outsource your competitors. In such cases, digital marketing comes as a big rescue to your business. Through digital marketing, you get the best opportunity to make your business reach billions of people at a go. In this way, you can give tough competition to your competitors.

Target your audience:

One of the most important facts about digital marketing is that it lets you target huge audiences. Getting your business onto digital platforms enables it to grab the attention of many. Moreover, the digital advertisement makes your business reach more people at the same time. Thus, you can easily set up your target audience.

Monitor and optimize campaigns:

It becomes easier for you to monitor and track the campaigns. In this way, you know and better understand the results that you are getting from the campaign. Also, this ensures that your money and time investments don’t go wasted. You can always alter and adapt new strategies to get a high ROI with the help of digital marketing.

High Return of Investment (ROI):

Any online business usually gets a high return of investment when correct strategies are implied. By strategies, we mean that suitable online marketing or digital marketing strategies have to be put to use. Moreover, investing in digital marketing tends to show an increase in the ROI. 

Why should you opt for a digital marketing agency?

Now, this is one of the important parts of this article. We have discussed what digital marketing is and why it is important to your business. It is quite understandable that marketing on the digital platform has to be handled quite sincerely. Moreover, not everyone can perform the tasks of SEO management, ad campaigns, tracking or monitoring ROI, etc. A digital marketing expert’s guidance is necessary for your business to foster development online. Thus, it is advisable for your business to associate with a digital marketing agency that can handle your business online.

Moreover, digital marketing agencies do a lot more tasks behind. Furthermore, these agencies provide you with guidance on how you can level up your strategies online. Starting from planning your online advertisements to executing, monitoring and regulating, every little thing they have to manage. The agencies make your business website more informative and useful by building SEO strategies and using them correctly. By letting them handle your brand’s presence on digital platforms will help you receive good engagement and traffic. Later on, the traffic gets converted into customers.

How to identify the right digital marketing agency?

How can you choose your digital marketing agency?

Choosing a suitable digital marketing agency is often a tough task. This is because all over the world there are lakhs of agencies that claim to perform digital marketing. Among these, you must choose the most trustworthy and authentic one. Here are certain important tips that you must consider before choosing a digital marketing agency.

  1. Decide your objectives and know your desired outcomes:

Usually, not every agency performs all the tasks of digital marketing. So, the first step is to decide what are your objectives and how you want to achieve those through digital marketing. After deciding on these it will become easier for you to choose the digital marketing agency accordingly.

  1. Checking the agency’s background:

Before you make decisions regarding a particular digital marketing agency you must go through their website. The website will contain a lot of valuable information about the agency and how they work. Also, going through their website will give you an idea regarding how that agency will be useful for your business. You will also get to know about their previous works and reviews from their clients. This will help you to choose a suitable digital marketing agency for your business. 

  1. Check the company culture: 

Most importantly, you should consider and look for the culture that is followed in the agency. Check whether their company culture matches with yours so that you can cooperate easily. Moreover, it is important for you to associate with a company that can value your business and works with you.

  1. Do not fall for agencies that make fake promises:

It often becomes tough to understand who is making false promises. This is because at the beginning everyone says that they can provide you with the services. However, the truth gets revealed once you give them the work and the outcome is different. Thus, you have to be very careful about choosing digital marketing agencies.

Why should you choose ITECH Technology Services?

Unlike most other digital marketing agencies, ITECH Technology Services provides a lot of services to its clients. If we compare our company with competitors, we provide varieties of services from which clients can choose the suitable one. In order to name some, we provide SEO management, social media ad campaigns, website management and designing, graphic designing, etc. Our team of ITECH experts is potential enough to meet all your requirements in the most friendly manner. Moreover, we also provide customizable graphic and website designs with several revisions. ITECH Technology Services’ works are not only limited to this much but we also offer YouTube promotions. This not only increases your brand awareness but also brings potential traffic.

In order to make your business gain more profit, we generate strategies that bring in leads. These leads are later converted into potential buyers so as to make your business earn more profit. So far we have been successful in running high-end social media campaigns for thousands of our clients. Moreover, we aim to cater to the needs of your requirements at every stage of your business. Our graphic designers work limitlessly to provide suitable creatives as per your requirements. We provide you with fast delivery of services with a guarantee.

What are you waiting for? Come together with ITECH Technology Services to explore your business at new heights. We provide you with the best opportunity to reach billions of potential customers online. Moreover, with us, your business will get assured high returns of investment. Our company provides a very friendly work environment and considers our clients as our family. Let us come together on your business’ journey of success!

By |2021-11-24T06:23:31+00:00September 27th, 2021|Business, Trends|Comments Off on Digital Marketing agency: How to choose?
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Conversion API and Everything about it!

Digital marketing has taken an important position in businesses. It has helped all kinds of businesses to improve their presence on the digital platform. Apart from search engines, businesses have also been able to acquire a strong presence on social media. Coming along with digital marketing, several big and small businesses have gained potential exposure on social media. Moreover, there are several social media platforms that offer financial opportunities. Among the several, Facebook has always been the most used platform to promote businesses. Furthermore, it provides businesses many opportunities to grow with the help of certain tools. One of such tools is the Conversion API. Today, in this article we will know about Conversion API with other details.

What is the Conversion API?

What is the Conversion API

What is the Conversion API?

Conversion API works as a supportive tool with Facebook pixel. Both Facebook pixel and Conversion API are important tools on Facebook for business purposes. Moreover, both the Facebook pixel and Conversion API are interrelated. However, for the proper functioning of the Facebook pixel, Conversion API is important. While we have discussed everything about a Facebook pixel in our other blog, here we will discuss the Conversion API.

Conversion API is the Facebook tool that helps Facebook pixel to record data on a website. In combination with Facebook pixel, it tracks every other activity occurring on your website. In this way, you get to enhance your website and improve the performance of marketing on Facebook. Thus, it acts as a server-side tool and records all server events. Moreover, it tracks and provides data on all the conversions that your website receives. Nevertheless, it does not depend on the website cookies. Hence, it can easily track the actions with getting affected by the browser settings of the audiences.                                            

Despite being an extra business tool on Facebook, it is as important as the Facebook pixel. It works as a catalyst with Facebook pixel to improve tracking on Facebook. Most importantly, it also improves the performance of Facebook advertisements and helps in its optimization. Let us now look into the other aspects of Conversion API.

How does it work?

How does Conversion API work

How does it work?

Conversion API works parallelly with the Facebook pixel. As for the Facebook pixel, it tracks and records the activity of the users. Also, it measures the events, conversions and tracks the performance of the ads. Moreover, it tracks the endpoints associated with the consumer journey. However, in association with the Facebook pixel, it tracks the data and sends them to Facebook. In this way, you as a website owner will be able to understand every performance of the website. Also, you will be able to get knowledge about the actions and impressions of your audiences on the website. Furthermore, you get an overview of the customer’s interests.

How to set up the Conversion API Facebook?

How to set up the Conversion API Facebook

How to set up?

We are now well aware of the functioning of the conversion API. Here, we will discuss the steps involved in setting it up on Facebook. The steps are as follows.

  • Visit on Events Manager
  • Select Custom Conversions on the left.
  • Click on Create Custom Conversion.
  • Enter the name of the custom conversion.
  • You can add a description, it’s optional.
  • Choose data source
  • Select All URL Traffic as the Conversion event.
  • Choose a standard category for an event that describes your conversion event under Choose a Standard Event for Optimization.
  • Next, set up the URL rules.
  • Click on the box to check. This box is available next to Enter a Conversion Value. However, this step is optional. 
  • Click on create.

Thus, these are the simple steps that you can follow to set up the conversion API successfully on Facebook.

Though Facebook pixel is being said to have been losing importance with time, Conversion API still goes on to support Facebook pixel at all levels. Without it, Facebook pixels will not be able to work efficiently. It requires a supportive server-side tool to track the website-related actions. On the other hand, Conversion API enables the tracking of the events from the server. Moreover, it is a beneficial tool as it records data on the other side of the website as well. Thus, this is all for the Conversion API. Set up conversion API on your Facebook for better results from your Facebook advertisement campaigns.

By |2021-09-17T06:12:36+00:00September 17th, 2021|Social Media, Uncategorized|Comments Off on Conversion API and Everything about it!
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Facebook Pixel

No wonder, social media has made a life-changing impact on our daily lives. Whether it is for our personal use or business purposes, social media has successfully found its way into our lives. Facebook being a major social media platform has provided opportunities to the business in several ways. Starting from engagement to getting potential customers, Facebook has an enormous contribution. Thus, considering all these, Facebook provides several business tools that help all sorts of businesses to grow and prosper. One such important and most used business tool that Facebook provides is the Pixel. Let us now dive further into this.

"What

What is Facebook Pixel?

A Facebook pixel refers to an analytics tool that helps to analyze the potential of advertising for your business. Moreover, it checks what sort of advertisement will benefit the business by running an in-depth analysis of the audience. Also, it tracks the actions of the audiences on the business website. In order to be more precise, Facebook pixel works as a piece of code. This code is put on the business website as a result it gathers the available data on it. Furthermore, the pixel is one tool that tracks all the existing activities on the business website. Also, it takes all the notes of the total conversions that your website receives from Facebook advertisements. Another most important task of the Facebook pixel is to help to perform audience retargeting.

How is Facebook Pixel useful?

By now we hope that you have got an idea about Facebook Pixel. Now let us see the potential uses of pixels to scale up a business website. Below are some important uses of the Facebook pixel.

  • Showing advertisements to suitable audiences:

The audience plays a major role in the success of any ad campaign. First, you have to select the type of audience that you want to target through the advertisements. After this, the Facebook pixel will make the advertisement reach your target audience. Moreover, this will also enable you to get a fresh audience and increase your brand awareness.

  • Increase sales:

Facebook pixel has a great contribution behind bringing in sales on your website. This is achieved by the Facebook pixel present on your website. Moreover, Facebook pixel automatically sets up bidding which boosts the reach of your audience to more audiences. However, it makes the website reach potential audiences that will make some purchases.

  • Measure ad results:

With Facebook pixel, you do not have to do much. Facebook pixel performs analyzes of the advertisements and provides you with the results. Moreover, it monitors the ads to provide you with a better understanding of them. This enables you to get knowledge about which ads are performing better. Also, Facebook pixel shows you what actions are the audiences making on the advertisements.

"How

How does Facebook pixel work?

There is no doubt that Facebook pixel has many uses that will work great in making a business reach success. Now, you might be wondering how exactly it works. Read further to discover the working of a Facebook pixel!

As mentioned earlier, the pixel is a form of code that has to be put on the website. After this, it will track all the ongoing actions on the website. Going into more detail, the Facebook pixel starts working as soon as the cookies are placed and triggered. This allows it to track the users as well as their interactions on the website. Moreover, it works by tracking any kind of interaction from the audience. Such interactions can be recorded both on as well as outside Instagram or Facebook. Furthermore, Pixel records a customer’s actions on the business website and retargets them regarding their preferences.

For example, a customer has left something in the cart without placing an order. Thus, next time whenever she is online on any social media platform, an ad will pop up. This ad will be from the same brand that the customer had visited earlier. Hence, this retargeting the customers is a major task of the Facebook pixel that enables the brands to know what’s going on, on their website. However, apart from just retargeting its customers, Facebook pixels works towards optimization of advertisement, analytics, and tracking.

What are Facebook Pixel actions?

What are Facebook Pixel’s actions?

What are the Facebook actions?

As for Facebook, actions are known as events. Thus, whatever pixel records it tracks are the events that take place on the website. However, there are a total of seventeen standard events. Nevertheless, Facebook allows copy and paste of the codes for these 17 events. Here is the list of the event codes:

  • Add info of payment:

Anyone entering their payment details during checkout on the website.

  • Add to cart:

Anyone adding some product to their cart.

  • Add to wishlist:

Anyone adding some product to their wishlist.

  • Complete registration:

Anyone fills up a registration form, like a subscription form.

  • Contact:

Anyone contacting your business.

  • Customize product:

Anyone selecting a particular color or size of a product on the website.

  • Donate:

Anyone donating something to you on the website.

  • Find location:

Anyone searching the physical location of the business.

  • Initiate checkout:

Anyone initiates the checkout process on the website.

  • Lead:

A person signing up for a trial or is a lead on the website.

  • Purchase:

Anyone completing a purchase on the website.

  • Schedule:

Anyone booking an appointment at the business.

  • Search:

Anyone searching for a product on the website.

  • Start trial:

Anyone signing up to avail free trial of a product.

  • Submit application:

Anyone applying for a product or service like a credit card.

  • Subscribe:

That is anyone who is subscribing to the paid services or products on the website.

  • View content:

Anyone viewing content on a particular page of the website.

How do ITECH Technology Services provide help?

ITECH Technology Services do a great deal of work to utilize Facebook pixel in the most proper manner. Our ITECH experts work limitlessly to improve several businesses online. Moreover, we aim to provide full benefits to each of our clients at any cost. Through Facebook pixel, we effectively track all the records of the website. As for the audiences, their actions are examined after which they are targeted with advertisements. Furthermore, based on the audience demographics the audiences are meant to retarget.

By |2021-09-09T13:14:08+00:00September 9th, 2021|Social Media|Comments Off on Facebook Pixel
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Digital Marketing – A game changer of your business

With the growing dependence on online presence through websites, social media and the likes, in the present era, efficient digital marketing can play a pivotal role to build up your brand as well as business through expanding your reach and the target audience base.
Digital Marketing means promoting business with the help of digital media like bulk emails, newsletters, social media, YouTube advertisements and so on. The strategy of digital marketing involves tapping the potential customers and keep them informed about your business in different ways.

The main strategies employed by the digital marketing are as follows:

  • Search Engine Optimization

  • Pay-per-Click Marketing

  • Content Marketing

  • Email Marketing

  • Social Media Marketing

  • Video Production

So, all these above digital marketing strategies help together to drive more traffic to your business website and subsequently gives you an edge over your close competitors.

Let’s see how integrating the above strategies can help the digital marketing work to develop your business:

  • First of all, your target audience becomes aware about the products you are selling and your brand.
  • The potential customers visit your website, social media pages and interact to know more about your brand or the products you are selling.
  • Google ads and Facebook ads can help to boost the sales of your products.
  • Effective content marketing and proper SEO optimization help to generate leads.
  • Display advertisements and video marketing on YouTube help to increase your brand visibility. Increased brand visibility consequently helps in driving more traffic to your website.

Thus, you can see, how an all-out, intelligent digital marketing can act as a game changer and build up your business. Given the enormous potential of digital marketing that can make or break your business, it’s advisable that you take the help of any well experienced digital marketing strategist. This is because, only an experienced digital marketing strategist will understand your needs, the ways to increase your digital presence and effectively help you to drive in more traffic towards your business.

By |2021-09-09T12:51:34+00:00September 9th, 2021|Business, Strategy|Comments Off on Digital Marketing – A game changer of your business
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Digital Marketing – A game changer of your business

With the growing dependence on online presence through websites, social media and the likes, in the present era, efficient digital marketing can play a pivotal role to build up your brand as well as business through expanding your reach and the target audience base.
Digital Marketing means promoting business with the help of digital media like bulk emails, newsletters, social media, YouTube advertisements and so on. The strategy of digital marketing involves tapping the potential customers and keep them informed about your business in different ways.

The main strategies employed by the digital marketing are as follows:

  • Search Engine Optimization

  • Pay-per-Click Marketing

  • Content Marketing

  • Email Marketing

  • Social Media Marketing

  • Video Production

So, all these above digital marketing strategies help together to drive more traffic to your business website and subsequently gives you an edge over your close competitors.

Let’s see how integrating the above strategies can help the digital marketing work to develop your business:

  • First of all, your target audience becomes aware about the products you are selling and your brand.
  • The potential customers visit your website, social media pages and interact to know more about your brand or the products you are selling.
  • Google ads and Facebook ads can help to boost the sales of your products.
  • Effective content marketing and proper SEO optimization help to generate leads.
  • Display advertisements and video marketing on YouTube help to increase your brand visibility. Increased brand visibility consequently helps in driving more traffic to your website.

Thus, you can see, how an all-out, intelligent digital marketing can act as a game changer and build up your business. Given the enormous potential of digital marketing that can make or break your business, it’s advisable that you take the help of any well experienced digital marketing strategist. This is because, only an experienced digital marketing strategist will understand your needs, the ways to increase your digital presence and effectively help you to drive in more traffic towards your business.

By |2021-09-09T12:49:14+00:00September 9th, 2021|Business, Strategy|Comments Off on Digital Marketing – A game changer of your business
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On Page SEO : Updated Guide for 2021

Still, trying to figure out how you can level up the 0n-page SEO game of your business website? Well, on-page SEO or on-page Search Engine Optimization plays a huge role in bringing traffic to your website. Besides the other primary requirements of graphic designing, content planning, and others, on-page SEO becomes more important. Therefore, to make your understanding and work with SEO easier, ITECH Technology Services is here with an on-page SEO guide. However, let us first get an overview of SEO.

On-page SEO

What is On-page SEO?

What is on-page SEO?

SEO stands for Search Engine Optimization which is a practice to improve website traffic. Moreover, having a proper on-page SEO enables your website to rank on search engines. This helps you to bring organic traffic to the website which is important. Furthermore, a proper on-page SEO is important to abide by the search engine algorithms. These enable your website to reach the targeted audience and increase the engagement rate.

An updated on-page SEO guide for 2021

On-page SEO guide 2021

On-page SEO guide 2021

Here we are with an updated guide about on-page SEO to help you elevate your business website. Below are the points that should be adhered to while you upload your next content on your site.

  • Outbound links:

These links directly lead to some other specific website or webpage. In this way, determining the useful contents becomes easier. People gain trust in your website which automatically brings in traffic.

  • Internal links:

These are used by website users to hyperlink the webpage with any related resource. These enable google to rank your website. Moreover, it increases the usefulness of your content.

  •   Keyphrase in the introduction:

This ensures that you have put your focus keyphrase in the first paragraph of your content. The use of the focus keyphrase in the first sentence of the introduction makes the topic clear to the reader.      

  • Keyphrase length:

The length of the keyphrase matters a lot. Make sure to keep the length of the keyphrase short. Mostly, it is preferred that the length of the keyphrase should be within four words. This is the typical limit but it also depends on the length of the content.

  • Keyphrase density:

Keyphrase density is the number of times the keyword is used in the content. The content should have a 5 percent keyphrase density. These help the reader to understand your content and increase readability.

  • Keyphrase in meta description:

Maintaining a meta description can be very profitable. Including the keyphrase in the meta description helps the users to judge the subject matter and the importance of your content.

  • Meta description length:

Meta description has a limited length. The maximum length of the meta description is up to 160 characters. Here, you just have to write an overview of your content.

  • Previously used keyphrase:

Make sure that the keyphrase that you are willing to use in your content is authentic. This means the keyphrase should not have been used previously in other contents.

  • Keyphrase in subheading:

Some of the subheadings in the contents should also contain the keyphrase. This specifies the subject matter of the content and makes it meaningful. 

  • Image alt attributes:

Images are always important. Moreover, images help the users to get some visuals related to your content. Also, giving image alt attributes improves the SEO of the content and makes it more trustworthy, and adds value to it.

  • Text length:

The more you write, the more you engage. In order to have high engagement content make sure that your text length is 300 words or more. Otherwise, the minimum text length allowed is 300 words.

  • Keyphrase in the title:

Keyphrase is an important part of the content. It happens to define the content. Thus, putting the keyphrase in the title of the content specifies what the content is about. Moreover, it helps the user to find your article on search engines.

  • SEO title width:

SEO title refers to the title of your content. Maintaining the width of the title enables the user to read the entire title when searched on the search engines. Short SEO title width is easier to read and understood by the users. 

  • Keyphrase in slug:

Using the focus keyphrase in the slug keeps a check on the content for good. It checks whether the keyphrase is used in the URL of the content and how it is used. 

Importance of on-page SEO

Importance of On-page SEO

Importance of On-page SEO

Whenever searching on the internet, we always put the keywords on the search engine for getting the desired results. This is where getting all the requirements done for SEO helps you to improve the visibility of your business. Furthermore, you get to rank your website among others in search engines. Moreover, the correct keywords or the keyphrases enable users to reach your site. On-page SEO also requires certain strategies that enable the website to do better online. Search engine optimization is essential for every website to improve its visibility and perform better. The importance of on-page search engine optimization is never-ending. It prioritizes your website on search engines. It performs an in-depth analysis of the website and enables your website to perform well according to the Google algorithms.

Moreover, on-page SEO is one of the most important parts of digital marketing strategy. If you want a high ROI of your website then you should maintain on-page SEO. Furthermore, on-page SEO is a long-term benefit strategy that happens to give great results. Maintaining on-page SEO helps to generate revenue. However, coming to the revenue part later, on-page SEO brings in traffic. A well-maintained website gets the most engagement and reaches with the help of on-page SEO. Thus, it creates a good impression on the audiences due to which they engage more with the contents. In this way, the website gets more traffic. The best part is that you can generate leads and convert these leads into potential customers.

How ITECH Technology Services ensures SEO?

ITECH Technology Services ensures high-performing on-page SEO for your business website. Our ITECH experts analyze the website to check the current status of the on-page SEO. According to your site’s performance, we suggest SEO strategies upgrade your business website. Moreover, our SEO experts guarantee traffic on your website. This enables you to generate leads and convert them into potential customers. With ITECH Technology, you can make the best use of SEO strategies to scale up your business. Moreover, we ensure high returns of investment on your website with on-page SEO. Making your business a success is our topmost priority. Experience your business at new heights with the expert help of ITECH Technology Services and its on-page SEO strategies.

By |2021-09-02T13:29:25+00:00September 2nd, 2021|SEO Tips|Comments Off on On Page SEO : Updated Guide for 2021
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