Facebook Pixel

No wonder, social media has made a life-changing impact on our daily lives. Whether it is for our personal use or business purposes, social media has successfully found its way into our lives. Facebook being a major social media platform has provided opportunities to the business in several ways. Starting from engagement to getting potential customers, Facebook has an enormous contribution. Thus, considering all these, Facebook provides several business tools that help all sorts of businesses to grow and prosper. One such important and most used business tool that Facebook provides is the Pixel. Let us now dive further into this.

What is Facebook Pixel?

A Facebook pixel refers to an analytics tool that helps to analyze the potential of advertising for your business. Moreover, it checks what sort of advertisement will benefit the business by running an in-depth analysis of the audience. Also, it tracks the actions of the audiences on the business website. In order to be more precise, Facebook pixel works as a piece of code. This code is put on the business website as a result it gathers the available data on it. Furthermore, the pixel is one tool that tracks all the existing activities on the business website. Also, it takes all the notes of the total conversions that your website receives from Facebook advertisements. Another most important task of the Facebook pixel is to help to perform audience retargeting.

How is Facebook Pixel useful?

By now we hope that you have got an idea about Facebook Pixel. Now let us see the potential uses of pixels to scale up a business website. Below are some important uses of the Facebook pixel.

• Showing advertisements to suitable audiences:

The audience plays a major role in the success of any ad campaign. First, you have to select the type of audience that you want to target through the advertisements. After this, the Facebook pixel will make the advertisement reach your target audience. Moreover, this will also enable you to get a fresh audience and increase your brand awareness.

• Increase sales:

Facebook pixel has a great contribution behind bringing in sales on your website. This is achieved by the Facebook pixel present on your website. Moreover, Facebook pixel automatically sets up bidding which boosts the reach of your audience to more audiences. However, it makes the website reach potential audiences that will make some purchases.

• Measure ad results:

With Facebook pixel, you do not have to do much. Facebook pixel performs analyzes of the advertisements and provides you with the results. Moreover, it monitors the ads to provide you with a better understanding of them. This enables you to get knowledge about which ads are performing better. Also, Facebook pixel shows you what actions are the audiences making on the advertisements.

How does Facebook pixel work?

There is no doubt that Facebook pixel has many uses that will work great in making a business reach success. Now, you might be wondering how exactly it works. Read further to discover the working of a Facebook pixel!

As mentioned earlier, the pixel is a form of code that has to be put on the website. After this, it will track all the ongoing actions on the website. Going into more detail, the Facebook pixel starts working as soon as the cookies are placed and triggered. This allows it to track the users as well as their interactions on the website. Moreover, it works by tracking any kind of interaction from the audience. Such interactions can be recorded both on as well as outside Instagram or Facebook. Furthermore, Pixel records a customer’s actions on the business website and retargets them regarding their preferences.

For example, a customer has left something in the cart without placing an order. Thus, next time whenever she is online on any social media platform, an ad will pop up. This ad will be from the same brand that the customer had visited earlier. Hence, this retargeting the customers is a major task of the Facebook pixel that enables the brands to know what’s going on, on their website. However, apart from just retargeting its customers, Facebook pixels works towards optimization of advertisement, analytics, and tracking.

What are the Facebook actions?

As for Facebook, actions are known as events. Thus, whatever pixel records it tracks are the events that take place on the website. However, there are a total of seventeen standard events. Nevertheless, Facebook allows copy and paste of the codes for these 17 events. Here is the list of the event codes:

• Add info of payment:

Anyone entering their payment details during checkout on the website.

• Add to cart:

Anyone adding some product to their cart.

• Add to wishlist:

Anyone adding some product to their wishlist.

• Complete registration:

Anyone fills up a registration form, like a subscription form.

• Contact:

Anyone contacting your business.

• Customize product:

Anyone selecting a particular color or size of a product on the website.

• Donate:

Anyone donating something to you on the website.

• Find location:

Anyone searching the physical location of the business.

• Initiate checkout:

Anyone initiates the checkout process on the website.

• Lead:

A person signing up for a trial or is a lead on the website.

• Purchase:

Anyone completing a purchase on the website.

• Schedule:

Anyone booking an appointment at the business.

• Search:

Anyone searching for a product on the website.

• Start trial:

Anyone signing up to avail free trial of a product.

• Submit application:

Anyone applying for a product or service like a credit card.

• Subscribe:

That is anyone who is subscribing to the paid services or products on the website.

• View content:

Anyone viewing content on a particular page of the website.

How do ITECH Technology Services provide help?

ITECH Technology Services do a great deal of work to utilize Facebook pixel in the most proper manner. Our ITECH experts work limitlessly to improve several businesses online. Moreover, we aim to provide full benefits to each of our clients at any cost. Through Facebook pixel, we effectively track all the records of the website. As for the audiences, their actions are examined after which they are targeted with advertisements. Furthermore, based on the audience demographics the audiences are meant to retarget.